Having a named brand product or good has become very important consumers. This is evident in the clothes market, where people tend to go for brand name jeans, shirts, shoes and trainers. High end fashion labels have spotted that this trend can be transferred to the mobile phone market. Two of the most well known fashion brands have now teamed up with mobile phone manufacturers to take advantage of this trend and appeal to the brand label conscious youth market. These two brands are Armani and Prada, who have both released a number of phones into the telecommunications sector.

Prada have teamed up with LG and Armani have teamed up with Samsung to release some stylish, high end design mobile phone. The latest mobile phone by Prada is the LG KF900 Prada and from Armani we now have the Samsung M7500 Emporio Armani Night Effect. Here we take a look at both of these designer mobile phones and see what they have to offer in terms of functions and features.

First we will look at the Prada mobile phone. The LG KF900 Prada (also known as Prada II) is a chic phone with a 3 inch touch screen and slide out QWERTY keypad. In terms of external design look of the phone, the new KF900 is similar to its predecessor, the KE850 Prada. On the inside though, things are very different and have been improved greatly. The LG KF900 has 3G, HSDPA, Wi-Fi, video callings and a 5 megapixel camera. All of this extra technology has only added an extra 45g and the Kf900 now weighs 130g. It has a good media player, FM radio, accelerometer and expandable memory, up to 8GB.

Prada have also launched an elegant, Bluetooth digital wristwatch, known as Prada Link. Crafted from high quality leather and stainless steel, owners can monitor calls and read texts remotely. It’s a fabulous accessory and it’s water resistant too so you can keep in touch while relaxing in the bath or on the beach without the fear of damaging your mobile phone.

Next we will look at what Armani has managed to come up with. The Samsung M7500 Emporio Armani Night Effect is a smart-looking, Italian designer mobile phone. It has dedicated music controls, a 2.2 inch screen, 3G with video calling, an FM radio and a 3.5mm audio jack socket. Unfortunately, one of the major draw backs of the Armani mobile phone is that it only has a 3 mega pixel camera, which is really rather disappointing for a phone that in terms of design promising a lot more.

One cool design feature is when the phone rings or when you make a call the sides of the phone light up in either red, green or blue with the Emporio Armani branding. This is something that will definitely appeal to those that are into there designer branding. It’s a solid phone with impressive build quality and cool overall looks. It’s also easy to use and it has all of the most important features. Weighing just 90g and at just 12mm thick it will slip comfortably into your designer pocket. Overall, in terms of looks the Armani mobile phone is very impressive, but if you are looking for the right combination of looks, functionality and features then the LG KF900 Prada is the winner here in the battle of the designer mobile phone.

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Article Source: http://EzineArticles.com/?expert=John_Greek

Before a new blockbuster Hollywood movie is released from the cutting room and unleashed into cinemas, there is usually a frenzy of media activity in the build-up to the initial release date.

Indeed, we may see trailers for the film up to a year before it’s even released, but this technique allows studios to generate interest before the release. And if there’s a product involved, you’re most likely to see an advertisement that ties it in with the film. Indeed, during the film itself you may very well come across references to familiar brands - from equipment that the lead characters use to brand placement in the film’s location.

A wide range of products - from soft drinks to mobile phones - are usually used to promote certain films in the run-up to their initial cinema release. This can be beneficial for those who are looking to reach a wider audience and encourage them to buy said products.

Product placement can vary depending on the type of film, in the case of technology - such as laptops and mobile phones - firms will usually target films which have an air of action about them. Indeed, films involving secret agents or futuristic undertones are more likely to help show off the technology of mobile phones - such as GPS and mobile internet - whilst those which focus on romantic stories will usually make use of a phone to communicate differently or in some cases as a fashion statement.

Exposure on television and also the cinema screen can help companies to sell both contract and pay as you go mobile phones, often offering some kind of special deal that ties in with the production - such as downloadable content or specialised payment packages in order to attract moviegoers and phone customers alike. And with cinema and mobile phone technology making leaps and bounds in recent times - including newer 3G models such as the iPhone 3G - who knows what kind of new phone models we could be seeing in future film productions?

And let’s face it, who wouldn’t want to have a phone like the one James Bond uses?