By seoguy | April 19, 2008 - Posted in Business

There are many different types of promotional merchandise, ranging from bags, pens, T-shirts and badges to calendars and desktop accessories, mugs, all usually imprinted with a company’s name, logo or message. The innovative use of promotional merchandise in developing solutions to marketing challenges can help raise brand awareness, increase tradeshow traffic, improve employee retention and much more.

The impact on brand image can be significant with recipients of promotional merchandise gaining a more positive overall image of a business. As a result, they are more likely to recommend the business to others and more likely to give it their custom. Promotional merchandise can also have a significant effect on increasing tradeshow traffic.

A US survey* found that 71.6% of tradeshow attendees who received an item of promotional merchandise remembered the name of the company that gave it to them, and that 76.3% had a favourable attitude towards the company.

By including a promotional product with a pre-show mailing, exhibitors can greatly increase the likelihood of a visitor coming to their stand. But is it a short term hit - a one-minute wonder - or does promotional merchandise have staying power?

Irrespective of the actual cost of the item, most promotional merchandise is useful and therefore appreciated by the recipient. Its retention and continued use means that the imprinted message gains repeated exposure without any additional cost to the advertiser.

With its inherent ability to inform, remind and persuade the recipient, promotional merchandise can be a cost-effective way of making a lasting impression.

By seoguy | April 18, 2008 - Posted in General

The quickest and easiest way to boost your productivity is to develop your concentration.
Developing your concentration directly affects your self-discipline, perseverance, and the ability to
accomplish the goals you set.

Why is this so?

Because concentration is a form of self-discipline, just over a shorter time span.
When you focus your attention over a short time span, it’s called concentration.
When you focus your attention over a longer time span (ie. a month, a year, a lifetime), it’s called self-discipline, perseverance, and consistency.

In order words, Productivity!

Famous author, Theron Q Dumont, said this about concentration:

“It is the utmost value to learn how to concentrate. To make the greatest success of anything you must be able to concentrate our entire thought upon the idea you are working on. The
person that is able to concentrate utilizes all constructive thoughts and shuts out all destructive ones. The greatest man would accomplish nothing if he lacked concentration”

The first 2 concentration builders I am giving you I learned from the Olympic Training Center in Colorado Springs.
These are the same concentrationbuilders that many Olympic athletes use every day in order to excel in their chosen sports. Use them yourself and watch your concentration, self-discipline and productivity soar.

* Concentration Builder Week 1

This first exercise is simple, but since most people have horrible concentration, it’s good to start small.

Each time you eat, simply count the number of the number of times you chew your food before you swallow.

Throughout the week, build up to chewing your food 32 times before you swallow.
You’ll probably find your mind wandering and losing count.
That’s ok. Just start over from 1 with each new bite.

* Concentration Builder Week 2

Again, start off slow and build upon ths concentration builder for week 2. You’ll see your concentration noticeably improving as you do. Start by picking a number from 3 - 6.
Whenver you are walking anywhere, simply count your steps.
For instance, if you pick the number 4,
it goes like this step. 1…step. 2…..step 3…..step. 4 and start over at 1.
If you find your mind wandering, no need to beat yourself up.
Just gently go back to focusing on counting your steps.

Practice these concentration builders over the next 2 weeks
and watch your concentration gradually improve and your productivity reach new heights

About the Author: M. Anthony teaches the Secret of Abundance - How to Achieve the Inner Peace,Abundant Wealth, Fulfilling Relationships and Radiant Health You have Always Imagined!at http://abundance.imaginewealth.info

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While most people prefer other businesses, some people get into laminate flooring business. Like any other business in the world, if done right, it’s a quite profitable business. Laminate flooring has been successful since it was introduced on the market, first in Europe and then in the United States in 1996.

Here are some basic steps to follow before you start your laminate flooring business:

1. You should make specific short and long-term plans with clear goals and ways to evaluate them. Determine the resources needed such as the place from which you will work, people, money etc.

2. You should have a pretty good idea of what products and services you will sell and the benefits people who buy them will get.

3. Find important information about your competitors like their strengths and weaknesses because it helps you in setting a competitive bid. Always try to be unique.

4. Focus your promotions effectively by knowing who will buy your products/services. Think about the different promotion strategies and find out the best that suits your business. Focus your promotions in reaching the greatest number of customers.

5. Set up your laminate flooring business. Find out the start-up costs (gear, furniture, licenses etc.). Also find out how much you will have to pay to stay in business. These costs usually include rent, taxes, utilities, promotional expenses, etc.

6. Insurance is a must. There are several types of insurance that you must have like health and property insurance, for example. You may have to talk to an insurance agent to determine what suits your particular situation.

7. Take care of all the legal matters. You should contact your state’s department of commerce and industry and find out all the things you need to do in order to start your own laminate flooring business. In most cases you need to get a business license from your local municipality.

8. Start a business checking account and use it to perform any money related operation like depositing your income or pay your business related expenses. Setup a fairly simple bookkeeping system to record all your income and expenses in a way that makes tax preparation and monitoring your situation easier. Ask your tax advisor or accountant to make sure you do this right.

This list is far from a complete one so use it just to learn the basic steps to be taken when starting your own laminate flooring business. You should consult a business professional and do additional research to make sure your business will be successful.

About the Author: Laminate flooring enthusiasts unite! Installation, maintenance, selection, e.g., Harmonics, Pergo, Shaw, Mannington - you name it, we are talking about it. Join us at http://laminateflooring.oncloud8.com

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By seoguy | - Posted in General

In the fast hurly-whirly world of media obsessions, fame, outwardly, is the jewel in the crown. Getting crowned as a pop idol princess, or a mega movie icon prince,is no easy task without an entourage of publicity and public relations agents. Not to mention all the lawyers and their ilk. Image creation is the bewitching sorcery the professional spin doctors swirl and twirl with amazing results.

Many times an actor, or singer is swept off their feet by the media machine and before they know it…Hey Presto! they are a success in the eyes of the public. Gone is their anonymity and all seems glamour and glitter.

A few “mega stars” do manage to keep their ego’s in check and don’t take success too seriously. However; they are few and far between. As we all know, history teaches us that becoming rich and famous can have devastating consequences.

Without a firm foundation and an authentic self reflection of ones own true nature, the successful performer becomes a pawn in the moldable tinsel, media mechanism game. It becomes a game of grab all you can and manipulate the star for all they are worth. They become the goose that is laying their golden eggs and nothing else gets in the way of the promotional machine.

Thankfully for the average person, they are not going to suffer the slings and arrows of lamentable stardom, for all that glitters is not gold. Nevertheless, most people can still exist as a star performer in the game of life.

Let us take the game of golf as an example of how life can take on true meaning. If we could program a golf ball with a micro chip and every time the ball was struck off the tee, the ball would travel the whole distance of the fairway, run onto the green and into the cup. That would make golf a useless game, because everyone would win.

In every tournament there has to be a winner. All the golfers play the same course, yet there is always one who finds a pathway to success…why? When a golfer has been playing all his life what happens on that special day he becomes a winner? Is it just by chance. Is it a lucky day, or is there some other force at work? If there is an invisible force at work, can it be harnessed and implemented all the time?

Well, it would be of no benefit if a magical force nominated everyone top dog in every contest, job or lottery, because we would all be akin to the programed ball I was just pointing out. The fact of the matter is, the man made games we play are of no real significance. Winning or losing has no real meaning in the big picture. Fame and fortune, once achieved, will sooner or later evaporate its gilded, sugar coated lining.

Every human has unique qualities. They all perceive and interpret things differently.

However; there is an invisible, intrinsic force that can provide every human being with the ability to enjoy their life…so there is a magic ball after all. But this magic ball does not make physical winners, it makes intangible masters that overcome all traps, hazards and obstacles put in their path to spoil a scratch score of a carefree, sprightly life.

The magic ball cannot be purchased or bartered. No spin doctor or public relations firm can conjure up its image. No film stars status can produce or direct its course. No pop idol concept can fashion its orchestration. No religion is required to project its authenticity. No science is needed to radiate its truths. For this magic ball is not of human kind…but it does reside in human nature.

The authentic make up of human nature discharges an energy that is serene and kindly. It is filled with love and joy. It is powerful and complete. It is consummated by an unceasing spirit. It knows it is a glittering universal star who’s light beams across the universe. It needs no approval of any man made doctrine or dogma. It is the inheritance of all human beings, nestled away in every atom, cell and molecule.

You are invited to explore your magical ball and dance with a flavor to savor. Miraculously, you will discover…. You have; one hundred, billion neurons that are your biggest fans. They are keen to light up and applaud your positive, meaningful actions. You have; seven billion cells that pays you homage. They exist to glorify your good deeds. You live with Q-S-P… Quality Star Power….You are “Well - To - Do” Now Go Forth and Do Well…….. For Humanity!

“Our birth is but a sleep and a forgetting; The Soul that rises with us, our life’s Star, Hath had elsewhere its setting. And cometh from afar.” - William Wordsworth

About the Author: Michael Levy is the author four books “What is the Point? “Minds of Blue Souls of Gold” “Enjoy Yourself - It’s Later Than You Think” and “Invest with a Genius.” Michael’s poetry and essays now grace many web sites, journals and magazines throughout the world. His web site in ranked number one/two in the world out of 3,000,000 web sites when “Inspirational books” are the search words on Google’s search engine.Web Sites : http://www.pointoflife.com

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By seoguy | April 17, 2008 - Posted in General

Promotional product is a type of marketing that can allow your business to take off. Many companies find that providing a product to the public about the service that they have to offer or the product that they are selling is important. Perhaps you have a new product that you want to get the word out about. Or, maybe you have just changed your name and want old and new customers to take note. The promotional product can help you with doing just that.

A promotional product can be virtually anything. When choosing one, you will need to consider the message, the budget and the overall cost of manufacturing/printing of it. Your largest determining factor will be finding the options that are within your budget. You can do this through any of the numerous websites that offer promotional products for you to choose from. But, that is not all of your cost.

Oftentimes, printing is more as well as the cost of getting those products into the consumer’s hands.

So, what can you use? You can use pretty much anything that you want to, really. For example, if you printed up and provide 100 associates with mugs that bared your logo on it, with a website or message, it would not be just those 100 people that would hear that message. It will be all individuals who see them carrying the mug to and from work, on the bus, or come in to see them at the office. It will be all those individuals who visit their homes or watch the game with them as they sip from their mug.

As you can see, the promotional product can be quite beneficial to you. Other products such as shirts and jackets can be even more powerful. But, it is wise to keep in mind that just because an individual sees the product that doesn’t mean they will act on it. To get them to do this, you need to have a powerful marketing logo, slogan or design. The combination of these elements can do wonders for a company!

About the Author: For more information please see http://www.promotional-product-info.co.uk

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By seoguy | April 16, 2008 - Posted in Business

If you are thinking of setting up a small business yet you are still unsure of what you exactly want to do or are scared to death of not being able to generate good business, then you must try looking into these franchise opportunities and choose the right one that will suit your taste and budget. An important factor to take in consideration is your ability to actually run your chosen franchise opportunity efficiently and successfully.

One of the most popular franchise opportunity nowadays is the “EmbroidMe” franchise opportunity wherein you can create custom-made apparel as well as merchandise which has embroidery on it. EmbroidMe actually has the tagline, “Casually Dressing the World” in its retail showrooms wherein it aims to make their company known through all forms of medium, in corporate marketing programs as well as over the internet. EmbroidMe is outfitting their customers with creatively customized apparel not just for work but for play as well. They also offer all sorts of promotional merchandise as well as advertising specialty items.

The catch point(s) of the EmbroidMe franchise opportunity are its sudden commercial boom. It’s a highly new and fresh revolutionary industry concept. This franchise opportunity’s great and organized system allows the wonderful opportunity of being your own boss. You do not have to answer to anyone but yourself! According to Ray Titus, the president of the EmbroidMe company. They are looking for willing entrepreneurs who are dreaming of running and managing their own business but in spite of just having a small business, they are well provided with many benefits that a stable global company can offer them - not to mention, mass purchasing power as well as great advertising apart from the other possible additional help that your EmbroidMe franchise opportunity might be needing in the future.

EmbroidMe offers full service embroidery as well as screen printing and other promotional products to its customers. The EmbroidMe “empire” actually now has over 250 stores all over the world and has been rated as #1 in the industry for four consecutive years as well as being one of the 50 fastest growing franchise opportunities according to Entrepreneur Magazine.

When it comes to the EmbroidMe staff’s training and support, a turnkey franchise the EmbroidMe company will actually assist in the demographic studies of the area that you want to put up your EmbroidMe franchise. A study on your site selection as well assistance on lease negotiations would be conducted. The EmbroidMe company will also coordinate with you for renovations that will be done on your store. This franchise opportunity will also provide an excellent 4-week training program for you and your staff. Not only that, this franchise opportunity will also assist you in conducting interviews, hiring and training prospective EmbroidMe employees since this is a service oriented franchise opportunity it is highly important that every employee must be able to comply and adhere to EmbroidMe’s strict rules and regulations.

The special features of this franchise opportunity are the following: turn key, absolutely no experience is needed, it is not a seasonal type of franchise opportunity, it is a business to business franchise opportunity, it needs only two employees and is a part of a $20 billion plus industry.

Another hot franchise opportunity is the “SIGN*A*RAMA” franchise opportunity which is considered as the largest full service sign franchise in the whole world and has over 700 “SIGN*A*RAMA” stores in 30 countries while being rated as the #1 in the industry for 6 years running by Entrepreneur Magazine. Also headed by EmbroidMe’s president Ray Titus, “SIGN*A*RAMA*” is just like EmbroidMe. “SIGN*A*RAMA*” is also looking for willing and able entrepreneurs who want to have their taste of being their own boss while having the incredible opportunity of being part of a well-known company.

When you sign up for this franchise opportunity expect to receive the following premium features: when it comes to equipment, they have the full service sign centers wherein they make the most of computerized sign making technologies. The “SIGN*A*RAMA” Sign Center actually allows the customer to have a look at the draft of the sign that they wish to be made before it gets the “go-signal” for it be printed. This franchise opportunity will also assist franchisees in picking out their desired franchise location, their lease as well as in the marketing aspect of the business.

About the Author: For more great franchise info and advice check out: http://www.great-franchises.com

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Welding is used across the globe in some way in nearly every industry you can imagine. It’s used in industrial settings, open air environments, underwater and even in outer space. Welding is used on almost every scale – by handymen and structural engineers. And because there are so many uses for welding, there are also many different types of welding, each suited to different jobs and purposes. We’re going to take a look at some of the more popular kinds of welding.

Forge Welding
While not used as much as it was in the 19th century, there is still a place for forge welding today, especially when creating high-quality collectible knives and swords. This method of welding is one of the oldest around and relies on a process of heating and pounding metal. Forge welding is the craft employed by blacksmiths of old, making swords, weapons, horseshoes and many other day to day necessities.

Arc Welding
Arc welding relies on a welding power supply to create an electric arc between a positively charged electrode and a negatively charged steel place. The electrical current will “jump” through the resulting air gap and will create an arc of enormous heat – capable of melting metal.

Arc welding is one of the most widely used welding methods around and has many different secondary branches including:

• AC (Alternating Current) Arc Welding
• DC (Direct Current) Arc Welding
• Gas Metal Arc Welding (GMAW)
• Gas Tungsten Arc Welding (GTAW)
• Submerged Arc Welding (SAW),
• As well as many other specialized methods.

Gas Welding
Unlike arc welding, which relies on electricity, gas welding uses gas (usually a combustion of acetylene and oxygen) to produce a welding flame that exceeds temperatures of 3000 degrees Celsius.

Gas welding is one of the planets oldest and most versatile welding processes, but has gone out of fashion in industrial applications over the recent years. However, it is still popular to use when welding pipes and tubing, as well as with completing some repairs.

Varieties of gas welding methods include:

• Oxyfuel welding
• Air Acetylene Welding
• Oxygen Hydrogen Welding, and
• Pressure Gas Welding.

Resistance Welding
Resistance welding uses the application of an electric current along with mechanical pressure to create a weld between two pieces of metal.

This method allows higher speeds, easy automation and is suitable for high production rates. However, the initial equipment costs and lower tensile & fatigue strengths temper out the payoff.

Resistance welding is used heavily in the automotive industry.

Energy Beam Welding
As its name suggests, energy beam welding is a category of welding which utilizes a beam of such high energy intensity that it is capable of melting and vaporizing metals. This process of welding uses electron or laser beams and is very useful for precision welding, drilling and cutting.

Solid State Welding
Our final category, solid state welding is very similar to forge welding in that it doesn’t rely on the melting of metal to work. One of the most popular methods of solid state welding is ultrasonic welding, a process very similar to resistance welding, except instead of relying on an electrical current, vibration is used to create the energy output. Ultrasonic welding is used for making electrical connections out of aluminum or copper, and it is also a very common polymer welding process.

Other popular methods of solid state welding include:

• Explosion welding (relies on the use of incredibly high pressure and is often used to join two dissimilar materials.)
• Co-extrusion welding
• Cold welding
• Diffusion welding
• Friction welding
• High frequency welding
• Hot pressure welding
• Induction welding, and
• Roll welding.

Between these many different welding methods (and many more we didn’t identify) we are able to graft metals and other materials together in such a way that skyscrapers, space shuttles and automobiles can take shape. But, we can also do something as intricate as make jewelry. We’ve been welding for millennia, and we’ll do it for many millennia more.

About the Author: Kenzie Thompson practices both ornamental and industrial welding on his 5 acre ranch in Northern California. For more information on Welding Basics, visit http://www.weldingadvisor.com

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What is a CD Business card?

CD business card replication is a relatively new concept. CD Business Cards are business card shaped CD-ROM’s that can play in any standard computer CD drive. Usually jam packed full of multimedia information about your business…anything from a full interactive web site to a catalog to a power point presentation with music, video, whatever you can imagine. These cd business cards give you the power to illustrate much more than a standard printed business card can.

With cd business cards, you can include any audio, video (digital or VHS), PowerPoint presentations, brochures, sales literature and catalogs. You can even have “hot links” to your website and unlimited e-mail addresses to multiple departments, such as sales, customer service, technical support, etc.

Your entire product catalog can be put on a CD for a fraction of the cost of standard printed paper catalogs.

They actually come in many shapes and sizes, including a “hockey rink” shape with rounded corners, a credit card size and shape, a 3″ round mini, and custom shaped cds (imagine a cd die cut to your logo’s shape).

The real advantage to cd business cards is that besides being a cool marketing product in itself, they are small sized, and are easily stored in a wallet or shirt pocket, just like a standard printed business card.

Technology is now available to print on the disc in many ways. The standard is silk screening. But you can also upgrade to offset printing or digital printing at quality up to 600 dpi.

In addition, Using a unique new all-digital imaging process to print labels for any format of optical disc media, variable data an be printed on each individual disc, making serialization and personalization possible, regardless of the number produced.

Serialization can be used to control who can access data, along with accountability for how it is stored. This trackability helps prevent problems of piracy, theft, loss of production, and loss of sales, by making positive authenticity and ownership easy to establish.

Personalization can be used to provide consumers with individualized promotional items and even serve as mailing labels. Photos of agents and/or products provide big impact as business cards, invitations, catalogs and other marketing materials, even on a small marketing budget.

Some potential uses for cd business cards…

For a salesman/executive…

Photos of your products or services can be printed in full color on the CD business card with full contact information.

Within the content of the card, full catalogs can be included with product information and links to your website. On each CD label, individual client’s name and information can be printed, making each card uniquely personalized.

For real estate company…

Houses can be shown in multimedia virtual tours. Individual representative’s data can be printed on the face of the cd, specifically addressed to the prospect.

For an insurance company…

Client’s individual name and policy data can be printed on the CD label. Complete policy, actuarial information, and FAQs can be included or a full marketing presentation in multimedia can make an immediate impact.

For an automobile company…

Each dealership’s customer database can be leveraged by simply sending a CD business card to each customer with the latest leasing /product information. Each CD label can be individually personalized and printed with each customer’s information, salesman’s name and contact info, and type of vehicle that interests the customer.

For a fortune 500 company…

Reports, whether quarterly or annual can be issued to each stockholder on CD with individual name and number of shares printed on the CD face. Prospect uses could be distributed with current performance information printed on each CD label.

CD Business cards seem to be the hottest marketing item in the business sector these days, and its popularity is growing. They are only limited by your imagination.

About the Author: Michael Nova is director of Nova Disc. Nova Disc provides cd business cards, cd replication, dvd replication, vhs duplication, t shirt printing, label printing, poster printing, promotional items, postcard printing, website design, graphic design, recording & mastering services to clients worldwide. For more, visit http://www.novadisc.net/blogger

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By seoguy | April 15, 2008 - Posted in General

Custom printed lanyards are an extremely popular item and are readily available for purchase through a large amount of suppliers. Many suppliers have detailed e-commerce sites that allow buyers to select a lanyard style and customize it without ever having to leave their office or home. The finished product is typically delivered within one to three business days. Custom printed lanyards are relatively inexpensive, especially when purchased in large numbers. Often available for as little as a few cents per item, the choices in style, color, material, length, and print are seemingly endless.

Custom printed lanyards are often imprinted with a logo, slogan, name, or symbol. Employees, students, hospital staff members, seminar attendees, government workers, or military members commonly wear them. A variety of attachment hardware is available to secure important items.

Many company employees use lanyards to display identification badges while on the job.

An inexpensive source of advertising, custom printed lanyards serve as popular incentives and giveaway items at trade shows, seminars, and conferences. They are also used as promotional items at concerts, universities, and other venues.

Pet owners have also taken advantage of what custom printed lanyards have to offer. A lanyard worn around a dog or cat’s neck can be custom printed with the owner’s name, phone number, and address. If the pet were to become lost, the custom printed lanyard can provide valuable information to lead to the pet’s safe return. Registration and immunization tags can also be attached to the lanyard by using a split ring.

About the Author: Lanyards provides information on printed, custom, beaded, badge, neck, key lanyards, and cell phone accessories and jewelry. For more information go to http://www.e-lanyards.com and/or visit its sister site at http://www.e-lapelpins.com for related information.

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By seoguy | April 14, 2008 - Posted in General

“Ouvea is everything you’d expect in a South Pacific island. Twenty kilometers of unbroken white sands border the lagoon on the west side of the island and extend far out from shore to give the water a turquoise hue. The wide western lagoon, protected by a string of coral islands and a barrier reef, is the only of its kind in the Loyalties. On the ocean side are rocky cliffs, pounded by surf, but fine beaches may be found even here. At one point on this narrow atoll only 450 meters separates the two coasts. Traditional circular houses with pointed thatched roofs are still common in the villages”.

Those words appeared in the 1985 edition of my South Pacific Handbook after a visit in 1983. Just over 20 years later I returned to Ouvea to discover that little had changed in this French colony east of Australia.

Most Ouveans still live in traditional thatched case (houses) and the beach is as dazzling as ever. On my first evening there, as I watched the red fireball set slowly across the lagoon, I felt a strong affinity with my previous visit.

Yet something terrible had happened in my absence. On May 5, 1988, 300 French elite troops stormed a cave near Gossanah in northern Ouvea to rescue 16 gendarmes captured two weeks earlier by Melanesian freedom fighters.

Nineteen Kanaks (the collective name used by the indigenous peoples of new Caledonia) died in the assault, including several who suffered extrajudicial execution at the hands of the French police after being wounded and taken prisoner.

None of the hostages had been harmed. Thus began one of the final chapters of what is now known as the evenements (events) of the 1980s. Three years earlier independence leader Eloi Machoro had been murdered in cold blood by police snipers as he stood outside a rural farmhouse near La Foa, on New Caledonia’s main island, Grand Terre.

By 1987 France had 14,000 troops stationed in its mineral-rich Melanesian colony, one for every five Kanaks. The independence movement was to be crushed one way or another.

When I tried to visit the cave at Gossanah on my recent trip, I was told that the area was taboo to allow the spirits time to rest.

Instead I was permitted to visit the grave of Djoubelly Wea in Gossanah and allowed to take pictures of his home. My host on Ouvea told me the story. Evidently, the hostages had been taken by young Kanak activists from other parts of the island, and the captive gendarmes were brought to Gossanah only because the cave was considered remote.

Residents of the area weren’t involved. Yet when the French police arrived in search of their comrades, they rounded up the people of Gossanah and assembled them on a football field in front of the village church.

There they were tortured for information, and Wea’s father was among those who died of shock.

Later 33 Ouveans were sent to prison in France, Djoubelly Wea among them.

These events chastened Kanaks and French alike, and the heads of the main political parties, the Kanak leader Jean-Marie Tjibaou and the representative of the French settlers Jacques Lafleur, were called to Paris by Prime Minister Michel Rocard to negotiate and eventually sign a peace treaty known as the Matignon Accords.

A referendum on independence was promised in 1998, and massive economic aid was to be channeled into the Kanak regions. An amnesty was granted to all those arrested during the troubles, and no investigation into the Ouvea massacre or the murders of several dozen other Kanaks by French settlers or troops would be required.

Fast forward to May 1989, as the top Kanak leaders Jean-Marie Tjibaou and Yeiwene Yeiwene arrive on Ouvea for a commemorative ceremony exactly one year after the massacre.

As the leaders are being received at the chefferie (chiefly house) of Wadrilla near the center of the island, Djoubelly Wea steps forward and shoots the pair dead at point blank range. Wea was reflecting a feeling still palpable in New Caledonia that Tjibaou had sold out to the French and derailed the struggle of independence.

Tjibaou’s bodyguard killed Wea, the final shot of the evenements. Today the chefferie of Wadrilla is much the same as it was in 1989, a large thatched case surrounded by a palisade of driftwood logs.

Across the coastal highway, a large monument has been erected to the 19 Kanak martyrs of 1988. Designed with two curving white walls to resemble a cave, the monument bears the photo, name, and date of birth of each victim.

Their traditional war clubs have been placed on the back side of the monument and their remains are interred below.

No memorial to Jean-Marie Tjibaou exists on Ouvea but the French have constructed a massive cultural center to his memory in their stronghold Noumea.

In fairness, it must be said that Tjibaou only considered the Matignon Accords a temporary stop on the road to independence. His assassination froze the agreement into a sort of permanent solution which the French have used to justify continuing colonial rule ever since.

The promised 1998 referendum was never held. Instead an updated treaty called the Noumea Accord was signed. This postponed the referendum for another 15 or 20 years and promised many things the French government has yet to deliver.

For example, a key provision creating a special new Caledonian citizenship status intended to control immigration from France was declared unconstitutional by a French court in 1999.

Metros (metropolitan French) continue to flood into the territory (in violation of United nations resolutions on the norms of conduct for colonial powers in non-self-governing areas) and Europeans may soon from a clear majority of the population.

Toward the end of my stay I visited the Jean-Marie Tjibaou Cultural Center in the Tina Peninsula, 12 kilometers northeast of New Caledonia’s capital Noumea. Designed by Italian architect Renzo Piano, it was built by French contractors between 1994 and 1998 at a cost of over US$50 million. The center opened on May 4, 1998, 10th anniversary of the assassination of Jean-Marie Tjibaou.

No visitor can help but be impressed by the spectacular botanical garden interwoven with references to Kanak legends which encircles the center’s three villages.

A contemporary art gallery, temporary and permanent exhibitions of Kanak and other Pacific art, a library, an audiovisual room, indoor and outdoor theaters, and a large ceremonial area are only some of the center’s outstanding features.

Yet the Tjibaou Cultural Center presents Kanak culture as a regional folklore rather than a national tradition.

Events such as the Ouvea Massacre and the other murders of the 1980s are barely mentioned. A room in Village Three provides photos and texts on the life of Jean-Marie Tjibaou, but there’s no explanation as to why he was assassinated or the background of his assassin.

The 19th century land seizures and the muscle flexing and maneuvering that have prevented independence are carefully avoided. The highlight for me was an amazing three-meter-high bronze statue of Tjibaou himself, clad in a Roman toga, on a hill overlooking the center.

Tjibaou was the last real Kanak leader, and in a land where the spirits of the dead have an important role in the lives of the living, his soul must be suffering.

About the Author: David Stanley is the author of Moon Handbooks South Pacific http://www.southpacific.org/pacific.html which has a chapter on New Caledonia. His online guide to New Caledonia may be perused at http://www.southpacific.org/text/new_caledonia.htmlYou have permission to publish this article electronically or in print, free of charge, so long as the byline and resource box are included.

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